What is an institution?
A Media Institution is a company or organisation which funds, produces, distributes and market media products. Many media institutions have a large range of different products spreading across different genres. In business this is called having a large product portfolio, and offers some protection over changes in consumer tastes and preferences; if one genre goes out of fashion and no one buys or reader the media products associated with that genre, the media institution won't go under because it has other media products of other genres to support them.
Media institutions also seldom have two magazines that compete against each other in the same genre, for a multitude of reasons ranging from the fact that the genre fashion change protection concept would be invalid, and also the fact that revenue could be lowered and the target market for one magazine may be limited by the other.
Sources:
https://en.wikipedia.org/wiki/Immediate_Media_Company
https://en.wikipedia.org/wiki/Bauer_Media_Group
http://www.immediate.co.uk/
http://www.immediate.co.uk/story/
http://www.immediate.co.uk/brands/
http://www.bauermedia.co.uk/
http://www.bauermedia.co.uk/brands-magazine
My magazine would also be available digitally on both desktop computers, tablets and mobile phones. I found that most of readership has either an iPhone or an Android, so I made a mock up website that can be viewed on Android and Apple phones, and also PCs.
You can view the website here:
http://www.savage-mag.co.uk.smallkeystudios.com/savage/Home.html
Or see the previews here:
A Media Institution is a company or organisation which funds, produces, distributes and market media products. Many media institutions have a large range of different products spreading across different genres. In business this is called having a large product portfolio, and offers some protection over changes in consumer tastes and preferences; if one genre goes out of fashion and no one buys or reader the media products associated with that genre, the media institution won't go under because it has other media products of other genres to support them.
Media institutions also seldom have two magazines that compete against each other in the same genre, for a multitude of reasons ranging from the fact that the genre fashion change protection concept would be invalid, and also the fact that revenue could be lowered and the target market for one magazine may be limited by the other.
Sources:
https://en.wikipedia.org/wiki/Immediate_Media_Company
https://en.wikipedia.org/wiki/Bauer_Media_Group
http://www.immediate.co.uk/
http://www.immediate.co.uk/story/
http://www.immediate.co.uk/brands/
http://www.bauermedia.co.uk/
http://www.bauermedia.co.uk/brands-magazine
My magazine would also be available digitally on both desktop computers, tablets and mobile phones. I found that most of readership has either an iPhone or an Android, so I made a mock up website that can be viewed on Android and Apple phones, and also PCs.
You can view the website here:
http://www.savage-mag.co.uk.smallkeystudios.com/savage/Home.html
Or see the previews here:
No comments:
Post a Comment