Thursday, 1 October 2015

Contents Page and House Style

I'm going to use Kerrang as an example to show how a magazine creates a house style with their contents pages. Kerrang has strong conventions which they follow in almost every contents page, they always use the same layout. I've made a gif to illustrate how they do this:


A house style is "a company's preferred manner of presentation and layout of written material."
So for a start it's clear that a strong component of Kerrang's house style is the fact that they use the same layout every time. They also use the same fonts, text sizes and colours - as you can see above.

These fonts and colours are conventional among the whole magazine, for example the Kerrang logo font is used on the cover, and the same capitalised sans serif fonts are often used. 


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