The Double Page Spread I'm analysing from Rolling Stone's Adele issue. The large image covers most of the page and is striking and bold. It captures the readers attention instantly and entices them to become immersed in the article. The elegant, minimalistic title offers a very brief overview of the contest of the next few pages on Adele, without distracting the reader from the stunning close up picture of Adele.
The theme of Black and White fits perfectly with Adele's style, which is often black and white (as seen on her album cover), and also fits with the Red, White and Black colour scheme of Rolling Stone. I'm not surprised they've chosen to miss out the red from this DPS, as I think it would subtract from it.
In terms of language and ideology, the use of the tag line "Women who Rock" has a double entendre, 'woman rock' which opens up concepts of feminism and presents women as 'cool' and individual, saying they 'rock', which is interesting as 60% of the readers are men - this could be very eye opening for some of them and therefore important in a historic manner. Also 'Women who make rock' referring to Adele and her production of music.
Adele is looking slightly off camera, which presents her in a mysterious way, this is further backed up by the soft shadows on her face. She has loosely curled, wavy down hair partially covering her face - this represents her as being very natural and therefore pure and woman like. However she has eyebrow and eye makeup - which contradicts this purity, possibly connoting the different sides and personality traits Adele has. Her makeup is in a retro mid 20th century style, which may be to represent a Retro Hollywood style, this is further backed up by the black and white colour scheme and retro hair style. Ironically the article presents Adele in a completely different manner, quoting her being 'hungover' and swearing and being 'pissy'.
"The Triumph of Adele" is an interesting title. "The Triumph" is alliteration and also the use of the word 'The' instead of 'a' shows her triumph is a perceptual and continual triumph. The way only her first name, Adele, is used is important as that's the brand she's built up, and the audience would respond best to that.
Rolling Stone's primary objective is to make money, in order to do this they need to sell as many copies of their magazine, a higher sales volume would lead to more advertisers, increasing revenue. Therefore Rolling Stone use popular musicians such as Adele to attract readers, this is also beneficial to the Musicians and Celebrities as they get publicity. Because of this the articles written about the featuring musicians must be complimentary and positive, which may be the reason Adele is insinuated to 'rock' and to be a 'Triumph'. They also over exaggerate their story, calling it 'the biggest pop-music story of our time,' further attracting readers.
The theme of Black and White fits perfectly with Adele's style, which is often black and white (as seen on her album cover), and also fits with the Red, White and Black colour scheme of Rolling Stone. I'm not surprised they've chosen to miss out the red from this DPS, as I think it would subtract from it.
In terms of language and ideology, the use of the tag line "Women who Rock" has a double entendre, 'woman rock' which opens up concepts of feminism and presents women as 'cool' and individual, saying they 'rock', which is interesting as 60% of the readers are men - this could be very eye opening for some of them and therefore important in a historic manner. Also 'Women who make rock' referring to Adele and her production of music.
Adele is looking slightly off camera, which presents her in a mysterious way, this is further backed up by the soft shadows on her face. She has loosely curled, wavy down hair partially covering her face - this represents her as being very natural and therefore pure and woman like. However she has eyebrow and eye makeup - which contradicts this purity, possibly connoting the different sides and personality traits Adele has. Her makeup is in a retro mid 20th century style, which may be to represent a Retro Hollywood style, this is further backed up by the black and white colour scheme and retro hair style. Ironically the article presents Adele in a completely different manner, quoting her being 'hungover' and swearing and being 'pissy'.
"The Triumph of Adele" is an interesting title. "The Triumph" is alliteration and also the use of the word 'The' instead of 'a' shows her triumph is a perceptual and continual triumph. The way only her first name, Adele, is used is important as that's the brand she's built up, and the audience would respond best to that.
Rolling Stone's primary objective is to make money, in order to do this they need to sell as many copies of their magazine, a higher sales volume would lead to more advertisers, increasing revenue. Therefore Rolling Stone use popular musicians such as Adele to attract readers, this is also beneficial to the Musicians and Celebrities as they get publicity. Because of this the articles written about the featuring musicians must be complimentary and positive, which may be the reason Adele is insinuated to 'rock' and to be a 'Triumph'. They also over exaggerate their story, calling it 'the biggest pop-music story of our time,' further attracting readers.

No comments:
Post a Comment