Style/ iconography of my product

-Create a video/mood board/sketches of the style your magazine will take. Look on pintrest to gather ideas related to the genre/style of your genre and some stylistic elements you want to create.  E.g. -Font mood board x -Images you like the style of x -Album work of existing artists x -Existing front magazines you find inspirational/like the style of. x -Imagery you find interesting x -Posters/ artwork from existing bands in your genre. x -Themes you think your audience would be interested in etc. x Fonts Typeface: Serif Font Magazine Logo Example Information Serif type faces are defined by their ‘feet/flags/tags’ (the small flicks at the ends of the letters, e.g. under the top of the T) Serifs are often used to improve the readability of large blocks of text within a magazine, but are sometimes used in titles for effect. Serifs have a vintage, archaic style, which works well and provides fitting connotations for music magazines with a more mature audience. The use of Serif fonts isn’t just for these types of magazines, for example, Vogue and Time magazine have used the type face, and a more stretched up version of it is now a noticeable convention of of modern typography. Serif fonts have connotations of formality, which can be important in serious journalistic music magazines that want to create a sense of believability within the brand of their publication. Typeface: Sands Serif Font Magazine Logo Example Information Sans Serif fonts differ from Serif fonts as they don’t have the flags and tags on the letters. Sans Serif fonts are often used for titles and headings, but they’re not so fitting for larger bodies of text, as they take up more horizontal space, and are harder to read.  It’s important to note that this only applies to printed text, and when bodies of text are on a screen, it’s often much easier to read Sans Serif fonts due to the way the screen pixels display the fine details of the serifs.  Sans Serif fonts have connotations of informality and youth, and are often used by magazines that are trying to promote fresh, modern and popular ideologies, and who’s target audience is younger and ‘cool’. Typeface: Block/Slab Serif Font Magazine Logo Example Information Block/Slab Serif fonts have a mixture of the connotations of Serif and Sans Serif fonts. Most importantly, Block Serif fonts has connotations of popular culture, due to their use in American College logos and large American public institutes’ logos, for example, the New York Police Department.  These fonts are often hard to read when in large bodies of text (although they are substantial), but they work exceptionally well as logos and titles. Typeface: Script Font Magazine Logo Example Information ‘Script’ typefaces are cursive fonts which are easily identifiable as a fonts that look hand written, but have some conventions of a serif type face. These fonts have connotations of elegance and are appropriate for headlines, but they are highly insufficient for large bodies of text because when Script fonts are printed small, they’re almost impossible to read.  They can often look very informal due to their resemblance to hand written text, but ironically they can also look over formal, due to their cursive, archaic style. This font family has strong connotations to femininity, beauty, expense and also are characterised as delicate and relaxed, but also evoke feelings of nostalgia amongst older readers. Typeface: Decorative/Display Fonts Font Magazine Logo Example Information Decorative/Display fonts are fonts that cannot be defined by any of the other type face categories. Decorative fonts are amazing at evoking multiple connotations and feelings amongst the reader, they can contain imagery of any genre of music, and can vary their formality to suit the magazine of which they represent.  The array feelings they evoke is so large it would be impossible to list them all, and by listing a few, others would be contradicted (for example, some decorative fonts can evoke feelings of happiness, while some can evoke feelings of sadness). Display/Decorative fonts are highly unsubstantial for bodies of text as they are very graphical and details, and in small print they would be completely impossible to read. Therefore when creating a logo, the Decorative/Display font must be simple, so that it is readable and recognisable when seen from a distance, or when printed small next to the page number. My Logo: From a range of different Font websites, I found my favourite 10 fonts that could be used as the logo/masthead for my magazine. In order to pick my favourite, I'm going to look at some magazines of the same genre (Punk/Rock) and see what's conventional and appropriate. The Rock Sound Music Magazine's logo is most similar to font 9. It is a basic Sans Serif font with a slight rustic effect. Kerrang! Magazine's Logo is closely spaced, highly decorated sans serif font, making it similar to font 10, as this is also highly decorated. Big Cheese Magazine's closely spaced Slab Serif font is not very similar to any of my 10 fonts, but slightly similar to font 9. So it looks like font 9 is the closest to these three Punk Rock magazine's logos, because it's a blocky, sans serif font with a bit of a rustic/degraded style. I don't want to use a pre-existing font, so I'm going to create my own in adobe photoshop I've created a screen recording of me making a possible logo Here's the finished logo: Punk Style Posters This poster uses a very basic colour scheme of Yellow, Blue and White. The text is fairly modern and basic but the image is edited to look old. The way the graphic is black and white but has a different cut out of the graphic gives it a 'cut out and stuck on' effect. This poster uses another basic colour scheme of Pink, Black and White. It uses a degraded font for titles, and a hand written font for the others. There is a drawn graphic on the middle of the page that has a different background, giving this poster a similar 'cut out and stuck on' effect. This poster utilities a very simple colour scheme of just black and pink. the graphics are hand drawn and depict a punk band, and the poster is made to look very amateur and basic. All the text and graphics are drawn/written by hand This poster uses a colour scheme of Black, Orange, Yellow and White. Again it utilities the 'cut out and stuck on' effect for the graphics, and shows a man with punk syled hair. This poster is a more modern poster that has been made to look like the older style of punk posters.  As we can see through this last poster, every one of them uses a very basic colour scheme, all of the graphics look like they've been drawn or cut out by hand. This Blondie poster uses an Andy Warhol styles artistic effect. This can be archived in Photoshop when the picture is made black and white, the contrast is turned up, and then the hair, skin, eyes, lips and eye lids are all block filled a single, bright, solid colour - this is with the exception of the cheeks, which are made with either a radius gradient tool or a paint brush and Gaussian blur